ptenjoy | Ed Hardy mobile coupon campaign sees 74 percent opt-in rate

Ed Hardy mobile coupon campaign sees 74 percent opt-in rate

22 July, 2009

"One of the challenges was coming up with an offer that was both enticing and sexy," Ms. Simmonds said. "We decided that offering a 10 percent discount off all store merchandise was a great offer that would create a strong call to action and drive people to text in," she said. This isn't the first time thated hardy t- shirts Ping Mobile has powered a text campaign. Cox Media and the Pensacola Interstate fair used mobile to inform their target audience of all the promotions and discounts available at the event. Ping Mobile powered the mobile ed hardy bottomscampaign, which encouraged consumers to text the keyword FAIR to the short code 29411 to get special offers and promotions (see story). Also, Las Vegas' Orleans Stadium Hotel and Casino used mobile to promote a Steve Miller Band performance and create a database of concert-goers for future ed hardy underwear loungewearcommunication. The calls to action for the sweepstakes campaign built around the concert were in television commercials and on promotional flyers at the musical festival. Consumers were asked to text keywords STEVE to 74642, a Ping Mobile short code (see story). "Mobile was an excellent fit for Ed Hardy because their brand's clientele and target demographic are young people aged between 18-34 and consider themselves ed hardy women stretch miniskirtto be cool, trendy and on the cutting edge," Ms. Simmonds said. "This theory was more than proven with this campaign," she said. http://www.mobilemarketer.com/cms/news/commerce/2381.html

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