My Views on News

Babes and Bikinis: Israel Plans to Revamp Its Image

munaeem | 28 April, 2007 15:11

By MIMI DAHER JERUSALEM, April 28, 2007 — - All countries carry a certain stereotype: Some associate pasta and emotion with Italy, the queen and bad weather with Britain, flashing lights and high-speed trains with Japan, and conflict and religion with Israel. Israeli officials at the consulate in New York have decided to try to rebrand the negative image associated with their country and have approached Maxim, dubbed America's most-popular men's magazine, to launch a public relations campaign to help them. The aim of the project is to change Israel's image from a country associated with constant conflict to a different, sexy, fun and vibrant place. The project began six months ago when Israeli officials in the United States discovered (through market research) that men between the ages of 18 and 35 were uninterested in Israel, and considered the country "irrelevant." Maxim is going to run a special Israel edition this July that will promote the country to its 2.5 million readership, and the magazine hopes it will revamp Israel's image in the eyes of young American men. A team from the magazine arrived in the beach town of Tel Aviv, Israel's tourism capital, this March for a five-day photo shoot. Top Israeli female models were hired to market Tel Aviv as a modern, vivid and "sexy city" -- a fun tourist destination. The young girls were photographed frolicking and posing in their bikinis on Tel Aviv beach. "The aim of the campaign is to show the different faces of Israel," David Saranga, from the media and public affairs department at the Israeli consulate in New York, told ABC News. "The international media tends to concentrate on one dimension alone -- the [Israeli-Palestinian] conflict. We hope we can broaden people's view." Saranga said Maxim is an excellent platform for delivering this message and will target the audience it is hoping to convert -- young men. Tel-Aviv was the natural choice, Saranga said, because, "It is sophisticated, fast paced and bustling with culture, creativity and excitement." Israelis are all too aware of the negative image their country has due to the long-term conflict with its Arab neighbors. An American-Israeli owner of a coffee shop in Jerusalem (who wished to remain anonymous) told ABC News that because of its constant conflict with the Palestinians, "Israel has attracted only negative press," adding that she believes the conflict with the Palestinians is exaggerated and that "life in Israel is as normal as any other Western country." When told about the Maxim magazine project, she said, "This is great: Anything that portrays Israel in a positive light is welcome. We have to try to reach every type of person out there." Other Israelis were not sure whether Israeli models posing provocatively in their bikinis for a men's magazine is the best way to sell their country, but they were willing to give it a chance. Lindsay Citerman, an Israeli who studies Judaism in Jerusalem, said, "Tel Aviv is a sexy city, but I am not sure if this is the best way to sell Israel to Americans." But she conceded, ''In our world, maybe that is the way that you have to do it." Citerman believes that it is the political reality that should be changed first -- not the image. "Israel is in a constant state of war," she said. "It is hard to change this image if you don't change the state of war." Avital Sterngold, Citerman's friend, said that she lives in the United Kingdom, and that the image of Israel there is very negative, "'because people there oppose Israel's policies." She doubts Maxim's PR campaign will change people's political views, but it might increase their interest in coming to Israel on holiday. While it "can be very hard to measure success in a PR campaign" as Saranga put it, Israeli officials seem to be determined to create new ways of promoting their country's image abroad. And everyone knows girls in bikinis sell. Copyright © 2007 ABC News Internet Ventures

Bush Blames the Troops (Robert Scheer)

munaeem | 28 April, 2007 14:47

Robert Scheer - Blame it on the military, but make it look like you're supporting the troops. That's been the convenient gambit of failed emperors throughout history as they witnessed their empires decline. Not surprisingly, then, it's become the standard rhetorical trick employed by President Bush in shirking responsibility for the Iraq debacle of his making.

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Tenet's Mouth is Moving, But We Can't Understand the Words

munaeem | 28 April, 2007 14:44

Prepare yourself for the deluge. As was the case with the high-profile books by former Bush administration officials Richard Clarke and Paul O'Neill that slammed the president for being almost criminally inept, the political press is about to get some fresh red meat tossed into its Beltway cage: former CIA chief George Tenet's imminent tell-all.

The book, "At the Center of the Storm: My Years at the CIA," which has already plugged into the hype machine fed by the big papers and a 60 Minutes piece that will air on Sunday night, is critical of the way the Bush administration treated Tenet, making him a "scapegoat," he claims, for the war in Iraq.

The funny thing is, while every one is talking about the book, no one has actually read it yet, since it's embargoed until Monday. Or everyone, that is, except the embargo-busting New York Times. As the paper did back in September 2006 when it scooped The Washington Post by buying a copy of Bob Woodward's "Plan of Attack," before publication, an unnamed Times reporter has again managed to buy a copy of the book "at retail price in advance of publication."

Nevertheless, the Times doesn't tell us much. A little nastiness about Cheney, a little complaint about the infamous "slam dunk" line Tenet uttered in a 2002 Oval Office meeting, and a few more choice tidbits. But this is only the first probing mission in what we expect to be a full, combined arms assault by the national media on Tenet's book in the next couple of weeks.

But considering what the Times story does give us, some important context is missing. We're told that Tenet gives a "detailed account" of the "slam dunk" meeting, which has been help up by Bush administration officials as proof that American intelligence agencies were convinced that Saddam had WMD.

The Times reports that the meeting featured a presentation by deputy C.I.A. director, John McLaughlin, who outlined "a proposed public presentation" about how to sell the war to the public "that left the group unimpressed. Mr. Tenet recalls that Mr. Bush suggested that they could 'add punch' by bringing in lawyers trained to argue cases before a jury."

Then, quoting from Tenet's book: "I told the president that strengthening the public presentation was a 'slam dunk,' a phrase that was later taken completely out of context."

The Times leaves it at that, but there's much more to the story, specifically Tenet's changing story about the meeting itself.

The "slam dunk" line was initially reported in April 2004 in a Washington Post excerpt of Bob Woodward's book, "Plan of Attack," and at the time Tenet questioned the accuracy of the quote. Then, in an April 2005 speech at Kutztown University, Tenet changed his tune and admitted using the phrase, lamenting that "those were the two dumbest words I ever said."

Just a year later, in 2006, Ron Suskind reported in his book, "The One Percent Doctrine," that "Tenet and McLaughlin don't remember the [2002 White House] meeting very well. Tenet, though outnumbered by what the president and other advisers claim they heard, doesn't actually remember ever saying 'slam dunk.' Doesn't dispute it. Just doesn't remember it. McLaughlin said he never remembered Tenet saying 'slam dunk' either."

Later in the book, Suskind (giving voice to Tenet, one assumes), makes the case again, saying that on April 19, 2004, the day the words "slam dunk" appeared in the Post, Tenet "wondered how the president could recall so clearly something Tenet himself didn't remember saying."

While we understand that the Times was merely trying to scoop everybody by running snippets from Tenet's book, it sure left a hell of a lot of history on the cutting room floor.

Will empires fall over the question of what Tenet said? No. That ship has long since sailed, and whether or not he uttered the phrase "slam dunk," the impression that he did, or the overall sentiment that the phrase conveyed, is really all that matters.

Still, the former head of the CIA seems to be dancing as fast as he can on this question, and has been for years. It's time someone called him on it.

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