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There are many different definitions of a brand, the most effective description however, is that a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition.

A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product.

The overall ‘branding’ of a company or product can also depend on a logo, symbol, or even design features (E.g.: Regularly used colours or layouts, such as red and blue for pepsi.) that identify the company or its products/services.

Some defination of Branding

- A brand is simple a symbol, product, or idea that represents the company.
- A trademark or distinctive name identifying a product.
- A brand is a trademark, symbol and distinctive name that represents the company or it’s products and separate them from the competition.