25 May, 2009

2009 LCD panel shipments up 9% negative growth

2009 LCD panel shipments up 9% negative growth in the first display
     WitsView latest research report pointed out that in 2008 the total global large-size panel shipments amounted to about 405 million, compared to 2007, 371 million an increase of 9%. Three major application categories, LCD TV shipments 9,747 10,000, annual rate of 19.4%; notebook panel shipments of 128 million, annual rate of 17.4%.
     However, shipments of LCD panels, compared with 179 million, compared to 0.6 percent decline in 2007, is since 2005 the three major application categories of the first negative growth in the products, and in 2008 LCD TV and notebook panel slow down the growth rate of shipments, the panel once again shows that plants are facing severe winter test.
     Recalling the 2008 panel industry has experienced a serious shortage in 2007, the first quarter of the same panel in anticipation of the psychological out-of-stock, the lower reaches of the brand to have one after another over the procurement panel, panel plant in addition to full capacity, the also have announced a plan to invest more on-line plan generation, when the market agreed that the panel industry in 2008 is still a good year for years. However, from the beginning of the second quarter, by the display panel, took the inventory in the downstream water level is too high, the panel prices began to fall, but to maintain high capacity utilization, the continued increase in inventory can not be quickly digested.
     And then set off from the third quarter of the global financial crisis, the economy entered the Great Depression of the situation, the arrival of the cast for season shock shells, making a comprehensive panel shipments blocked, not only worsened the already unhealthy LCD panels, but also affects the large-size high - unit sales of TV panels of the predicament of poor, the lower reaches of the brand customers frequently cut a single action, each panel calculated the volume of release and began lighting a series of price competition, lack of own-brand supported panel factory in Taiwan and the mainland in this wave are affected by the impact of the biggest.
     Since the fourth quarter, the panel began to decline, adjusting the manpower to see through this crisis, but long overdue in the economy back to signs of temperature, the 2008 low-cost small notebook computer and that in times of recession, inverse brisk potential to produce results, although the low-cost notebook computer notebook computer market as a whole into the new sales momentum, but the terminal end of the notebook computer sales, the final defeat of the economy affected by the cold of winter, there is too high inventory concerns.
     Outlook 2009, after a panel of the most difficult year later, at this stage through the lower capacity utilization, reduced capital expenditures, such as human resources policy to streamline the ebb tide, at the same time is more important to be able to re-examine the company's operation strategy and physical, for the next challenge to prepare. Therefore, the strategy in 2009, as a result of the first half of the visibility is still low orders, the first major customers for the firm to maintain the volume of orders, we should actively get beyond the old mode of operation, the North Korea to open up new product applications and explore new customers and new markets such as the direction of thinking, such as the application of multi-function display (Moni-TV), low-priced goods, or customized, or special needs, such as emerging markets.
     Another panel plant must maintain a basic production flexibility, production recovered and set aside time for preparation, it has the ability to access emergency alone. Finally, by observing the panel price of goods downstream pull dynamic and important global economic indicators, etc., also can be used as the second half of the elements of the economy whether or not rejuvenate.

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