Blu-ray disc sales on the increase
The Blu-ray Disc, the high-definition successor to the DVD, was one of the few products that did well in the just-ended holiday season, with sales tripling from the previous year. The figures were released this week at the Consumer Electronics Show, which last year was the scene of what proved to be a decisive victory for Blu-ray over a rival format, HD-DVD. Just before the 2008 CES opened, Warner Bros. withdrew its support for HD-DVD, giving Blu-ray a strong majority of support among Hollywood studios. A few months later, Toshiba, the creator of the HD-DVD, said it would stop making players for the discs. That left Blu-ray as the lone high-definition disc. U.S. consumers bought 28.6 million of them in the fourth quarter of 2008, according to The Digital Entertainment Group, a consortium of movie studios and electronics manufacturers. That’s up from 9.5 million in the previous year.

The biggest seller was “The Dark Knight,” which was also the first Blu-ray disc to sell more than 1 million copies, said Andy Parsons, president of the Blu-ray Disc Association, which promotes the format in the U.S. By Parsons’ count, Blu-ray is showing a faster adoption rate than the DVD, the CD, high-definition TV sets and several other common household technologies. At the end of last year, 2½ years after they first became available, there were 10.7 million Blu-ray-capable players in United States, according to research firm DisplaySearch. Three years after the DVD launched in the 90s, there were 5.4 million DVD players.But the 10.7 million Blu-ray players includes more than 6 million Sony PlayStation 3 game consoles, bought mainly for gaming. With those taken out of the comparison, sales of standalone Blu-ray players are similar to those of DVD players at the same point.
Source: Mercury News


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