مدونة شخصية غير خطية

Yesterday, at 8:16 p.m I wrote an email to info@atalntic-watch.ch. This is a Swiss company that manufactures watches for more than 100 years.

I used Google to search if this company is still there, and yes, it was there. I clicked on "Contact us", and I started writing my email.

I told them that I am writing some stories from my life, and I remeber that between 1964-1966 I had a wrest watch. I was then 6-8 years old. Nevermind that this is around 40 years ago, I still remeber that that watch was made by "Atlantic".

So I told them that I would highly appreciate if they can send me some images of wrest watches that date to that era. I told them that this might seems crazy, but I was really hoping to get a good reply.

To my astonishment, the next day noon, there was a reply sitting in my inbox asking for my exact address so that they can send me a small catalouge.

I really don't know what to say. Is this the norm that is expected from a reputable company. Should I say his is a familiar practise from a European company. What exactly is this.

To me this even goes beyond customer care or customer support. I am hardly a customer. This shows so many things:

• A real company culture where customers and "potential" customers come first. The company is built around being customer centric. I emphasize the cultural aspect here. The individuals who do this really beleive in what they are doing, and not because their boss is watching them.
• Though companies are about making money, it doesn't mean that every single action/practise is about "direct" money. You have to go the extra mile, in terms of really taking care of people/customers, what they want, even if this doesn't translate to "direct" money.

I take this opportunity to thank Atalantic, as they can make my memories more fresh... BTW, you can visit Atlantic on

http://www.atlantic-watch.ch/